Something New Under the Sun
The Press Preview of Our Spring/Summer 2017 Collection
Looks like it was a lucky constellation on the day when we welcomed the representatives of the Hungarian fashion industry to review our brand new Spring/Summer 2017 beachwear collection for the very first time. There had been a lot of preparation and organizing preceding our pool-party inspired show, but we did not even dare to hope for that perfect summery weather that greeted us that April morning.
The event took place by the picturesque open-air pool of the Brody Villa in Budapest – the beautiful 19th century building and its lush garden was love at first sight. We could not have imagined a more perfect place serving as background to this elegant show. It was a pleasure to see that all our guests were touched by the beautiful scene just like us. The villa’s stained glass windows, its shady, romantic garden and arbors, and of course the gleaming blue swimming pool created such special, early summer atmosphere, that we all unconsciously fantasized about a perfect seaside idyll. But a perfect seaside idyll requires a perfect swimsuit – and this is exactly what we had been working on for months and now presented proudly.
Those who have followed our brand in the past years know that PELSO stands for the elegant, ultra-feminine style. This year’s collection was inspired by the traditional outfit of the Japanese pearl diver women, the so called ‘ama’, whose swimwear could be converted by the aid of little straps and strings. The dominant colors of the collection, scarlet, coral red and cerulean blue rather reflect the world of the 70’-s. This year’s novelty were the print fabrics with our own designs ranging from geometric forms to the hand painted composition of the “Sea Flower” prints.
Time has passed when a swimsuit was only a swimsuit. We have always considered swimsuits as parts of our everyday outfit and not only as functional pieces. Most of our swimwear can be paired up with shorts, skirts, chic loose pants or a pair of jeans as upper garment pieces. This way they are suitable apparel for festivals, garden parties or beach sports. Not only their style, but also their exceptional material enable these pieces to be comfortable all-day wear. We can say that the production of these fabrics is almost like cutting edge space technology – thanks to this, our swimwear and leggings are all chloride- and UV proof, 2-way stretch and breathable. Thanks to the harmony of the styles and colors, the items of the collection can be easily matched with each other, and most of our swimsuits can be worn in different ways, as well.
If you would like to take a little plunge in that April summer atmosphere we had our press preview in, click here. You will find there a short video of the event and a surprise, too. For during the show we have also introduced our super secret and not yet published accessories assortment we are still working on.