We launched the PELSO brand in 2012, in Budapest, Hungary. The name comes from the Latin name of Lake Balaton, Hungary’s famous freshwater lake. In 2016, we launched our fifth collection, called Chromium, which is the best representation of the brand’s style yet, characterized by refined, minimalistic lines and a feminine, cosmopolitan vibe. Our swimwear products are styled with a certain timelessness in mind. They always fit the latest trends, but at the same time they are inspired by the international fashion approaches of the ‘30s, ‘50s, ‘70s and ‘80s.
The personality of our swimwear has its roots in upper garment styles, therefore, with the addition of a few accessories, they can also function brilliantly as beachwear.
All of our swimwear are designer pieces, 100% unique products starting from the very first fashion sketch. Our clothes go through countless try-on cycles and long modeling periods. This allows them to follow the contours of the body in a way that makes them incredibly comfortable to wear. We design our clothes in Budapest, and they are 100% sewn in Hungary. Every basic material (textiles, cups, clasps, closures) comes from premium Italian manufacturers. This guarantees the swimsuits’ durability, whether worn in fresh water, at sea, in swimming pools or in thermal baths.
The products are designed by Angéla Mészáros, with Attila Bálint acting as the creative leader of the brand. PR and marketing is handled by Dominika Halas and Sára Lázár. And each one of us pitches into the sales activity a little bit. We fashion our clothes primarily for fashion-conscious women between 20 and 65 years old, who like to express their personality with their own style, and who prefer elegant, feminine, unique contours. We also create swimwear for men: our boxer shorts and Bermuda shorts look as good at a weekend sailing get-together, as on the catwalk.
Or, of course, at the beach or near a swimming pool.
Besides swimwear for women and men, we also manufacture high-quality cotton towels and bathrobes, in a variety of colors. We suggest you pay attention to our website and our social media presence, as we often put up exciting content, reveal workshop secrets, and provide fashion tips for wearing our clothing!
Mészáros Angéla & Bálint Attila